SOCIAL MEDIA MARKETING TO ATTRACT CUSTOMERS

The client is a manufacturer of bathroom fittings and accessories focused on the Indian market. They have a comprehensive range of faucets, artisanal wash basins, bathroom fittings and fixtures to suit all requirements and budgets.

Facebook Followers

+8,654

Instagram Followers

+15,652

People reached on Facebook

+3,214,541

THE BACKGROUND

The business was in a growth phase when it enlisted Hypevue to grow its online presence. Its objectives were to increase brand awareness, boost website traffic, and increase conversions. The Hypevue team quickly stepped up the company’s organic and paid social media marketing efforts.

THE SOLUTION

Social media marketing was the primary service Hypevue provided to the client. Our team of marketers and strategists performed a brand audit and competitor research, identifying the best channels, branding opportunities, weaknesses of the competition, and KPIs.

The brand was positioned in front of audience groups who would be most interested in and likely to use its items.

 

To achieve their marketing and branding goals, we used the following organic and paid strategies:

  • Clearly defined target audiences to strategically utilize each platform
  • Created a consistent brand voice
  • Established the client as a reputable source for bathroom fixtures and fittings 
  • Delivered engaging organic content (branded and curated)
  • Boosted organic posts that performed well

THE RESULTS

The brand’s exposure has significantly increased as a result of leveraging Hypevue’s expertise in social media. On Facebook, it generated 4,372,107 organic impressions and 75,229 organic clicks in less than 18 months. Our social media team used strategic ad targeting to take advantage of the client’s expanding popularity in the Indian market to generate profitable yields.

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DIVYA MISHRA

DIGITAL MARKETING

Divya has more than five years of experience in graphic design, social media, email marketing, inbound marketing, content marketing, and digital strategy. She has worked with businesses in the education, advertising, and information technology sectors. She’s here to prove to you that everything is possible if you’re prepared to put in the effort. Data, not emotion, has always been what has motivated her. She has proved her knowledge with several brands and is currently in charge of our marketing team. Her excellent creative eye and knowledge of what produces results are what fuel her drive for growth.

PRO SKILLS

Attention to Detail, Campaign Strategy

SUPERPOWER

Reading people’s minds

FAVORITE HOBBIES

Reading books, playing video games

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