The client was looking to rebrand themselves to enter into newer markets with a clear focus on demonstrating the value and ROIs they had been able to add for their clients.
Hypevue worked closely with the stakeholders to understand the value proposition. We conducted market research and competitive analysis. We worked with project delivery heads to create detailed buyer personas capturing the customers key challenges and goals. We created the rebranding strategy to differentiate their brand with new logo design, company messaging and content. We used color psychology to build their new online presence and their website.
The client was able to differentiate themselves from the competition to be able to attract more customers at the better price. They saw an increase in their followers online and saw a boost to the value of their company.
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Divya has more than five years of experience in graphic design, social media, email marketing, inbound marketing, content marketing, and digital strategy. She has worked with businesses in the education, advertising, and information technology sectors. She’s here to prove to you that everything is possible if you’re prepared to put in the effort. Data, not emotion, has always been what has motivated her. She has proved her knowledge with several brands and is currently in charge of our marketing team. Her excellent creative eye and knowledge of what produces results are what fuel her drive for growth.
