EMAIL MARKETING DONE RIGHT

The client is a B2B SaaS Startup providing an AI powered Financial Planning and Analysis platform with cognitive, machine learning capabilities and predictive analytics on past, current, and future performances, generating rapid insights for CFOs throughout the year. It enables CFOs and finance heads to conduct their financial planning and analysis across large company departments resulting in agile decision making and effective planning.

THE HIGHLIGHT

6000+ prospects added to email database

NICHE

B2B SaaS Product

THE RESULTS

4-5 product demos generated every month

THE WIN

60%+ Open Rates achieved

THE BACKGROUND

The client reached out to Hypevue because it was missing one of the most important aspects of its business operations: Email Marketing. Before partnering with Hypevue, the client was only dependent upon word of mouth to generate demos for their SaaS product. They realized that there was a large demand for Financial Planning & Analysis automation tools, but reaching the prospect with effective communication, right where they would see it, had been a challenge.

THE RESULTS

Hypevue Email Marketing Services made sure that the sales team was busy conducting product demos. Starting with zero prospects database we managed to slowly build a email database of more than 6000 valid decision makers. The automated email campaigns made sure that our message was read by the prospects and it generated 4 to 5 product demo requests per month

THE SOLUTION

Hypevue created strategies to build lists of prospects using various inbound marketing and content marketing methods. We created engaging email templates using our proprietary Impact Delivered technique that made sure that the CFOs and Finance heads in target companies clearly understood the value generated by the tools. We setup email marketing campaigns and automated the journeys and follow ups to make sure that the emails landed in the inbox and were read by the recipients. We followed the best practices for email marketing to ensure that our emails never landed in the spam folder. 
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About Us
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DIVYA MISHRA

DIGITAL MARKETING

Divya has more than five years of experience in graphic design, social media, email marketing, inbound marketing, content marketing, and digital strategy. She has worked with businesses in the education, advertising, and information technology sectors. She’s here to prove to you that everything is possible if you’re prepared to put in the effort. Data, not emotion, has always been what has motivated her. She has proved her knowledge with several brands and is currently in charge of our marketing team. Her excellent creative eye and knowledge of what produces results are what fuel her drive for growth.

PRO SKILLS

Attention to Detail, Campaign Strategy

SUPERPOWER

Reading people’s minds

FAVORITE HOBBIES

Reading books, playing video games

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