The company wanted to align their website and marketing content to attract the best prospects with actual need for their solutions. They wanted to be able to clearly communicate the value proposition and communicate their knowledge and expertise to the prospects.
Hypevue content team worked with the stakeholders to develop buyer personas and buyer journey. We development a long-term content plan with lead magnets such as whitepapers, blogs, and a variety of premium content. We suggested an aggressive, focused inbound marketing campaign to attract risk analysts and technology leaders. In order to attract prospects into the client’s sales cycle, we supplied fully managed campaigns that comprised keyword analysis, persona-centric content generation, targeted and optimized blogging, social media marketing, and conversion routes. Additionally, we made use of the conversion optimization tools to improve each campaign’s performance over time, building a portfolio of campaigns that got better each month.
We improved the lead quantity and lead quality within six months resulting in a 250% month on month increase in leads growth.
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Divya has more than five years of experience in graphic design, social media, email marketing, inbound marketing, content marketing, and digital strategy. She has worked with businesses in the education, advertising, and information technology sectors. She’s here to prove to you that everything is possible if you’re prepared to put in the effort. Data, not emotion, has always been what has motivated her. She has proved her knowledge with several brands and is currently in charge of our marketing team. Her excellent creative eye and knowledge of what produces results are what fuel her drive for growth.
